AJCC Research Benefit Auction

#1B – 1960s Advertising by the American Jersey Cattle Club

“Jerseys for Market Security and More $$ Profit” “Jerseys – More Milk Solids the Natural Way” Those aren’t show-ring or breed-promotion slogans. They’re commercial dairy marketing messages focused on: milk solids, profitability, processor demand, and market access. Language that aligns almost perfectly with the objectives that led to the creation of National All-Jersey Inc. in 1957 and later Project Equity. AJCC and NAJ spent decades promoting the idea that Jersey milk should be valued for its higher butterfat and protein content rather than simply volume. Donated by National All-Jersey Inc.

Location: 600 W Sunshine St, Springfield MO, 65807
Contact Agent: Erica Davis